Nike isn’t just a shoe company. It’s a global force with roots that stretch deep into sports, fashion, politics, and pop culture. It’s a brand that thrives on dominance… and disruption.
But what happens when that disruption targets the most tightly controlled stage in all of sports? The Olympics — a machine worth billions, built on image, legacy, and ruthless protection of its brand.
Today, we’re diving into how Nike without being an official Olympic sponsor hijacked the spotlight in front of the entire world… and almost got banned for it.
This is Brand Stories.
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