The 28th is the day of the Ox. With the demand for new coronas continuing this year, the “eel sales battle” is overheating at supermarkets and department stores, with the tailwind of the Olympics. Aeon, a major supermarket. We have about 50 kinds of eel kabayaki and bento boxes for the day of the Ox. It is said that the price of this year is about 10% cheaper than last year because the fry of eels was abundantly caught, and the sales floor has doubled from the usual price. The highlight of this time is … “This is an oversized 280g product. It’s a popular product that can be shared with the family.” (Reporter) The eel kabayaki, which is larger than usual, is a size that can be shared by the whole family. “I think it’s definitely good to eat while watching the Olympics.” (Shoppers) “Now, when I suddenly saw it, I suddenly wanted to eat, and suddenly I got out of hand.” (Shoppers) “While watching sports I want you to enjoy it with your family. ”(Aeon Retail Matsumoto Kinzo Fisheries Products Department Manager) In anticipation of the“ demand for watching home games ”at the Olympic Games, we are preparing 2.5 times the quantity last year. On the other hand, eel sales are booming in department stores. The Seibu Ikebukuro main store has more than 60 types of eel products. We accept advance reservations to reduce the number of queues at stores. “What is sold at this department store is these high-priced eels.” (Reporter) There is a continuing tendency to enjoy petit luxury at home due to demand for nesting, and these high-priced eels cost more than 3,000 yen. It is said that the number of reservations for this product has increased by 1.5 times compared to last year. “I will continue to have a difficult life with the corona, but I hope you can eat delicious eels on the day of the Ox and feel the season.” (Sogo & Seibu Seibu Ikebukuro Main Store Food Center Norihiko Komatani) (26th 15: 19).
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