Bribery cases surrounding the Tokyo Olympics and Paralympics continue to spread. This time, the president of advertising giant “ADK Holdings” Shinichi Ueno (68), former Olympics manager Shigeharu Hisamatsu (63), and former assistant manager Toshiaki Tada (60) were arrested. I was. Ueno and other three suspects are suspected of bribing Haruyuki Takahashi, 78, a former director of the organizing committee, to ask for favors in connection with contract work for the tournament sponsor. increase. In addition, according to people involved, Takahashi seems to have received about 7 million yen from Sun Arrow, which manufactures and sells stuffed animals, by working with the organizing committee to sell the stuffed animals of the tournament mascot. It is The special investigation unit searched the Sun Arrow headquarters and executives’ homes. In a subsequent interview, it was found that Takahashi was apparently instructing Sun Arrow to pay a reward according to the sales of the stuffed animals. Takahashi is said to have received bribes from three routes so far, but ADK and Sun Arrow, which were found this time, were new routes. It is believed that ADK transferred about 20 million yen and Sun Arrow about 7 million yen to the dormant consulting firm of Takahashi’s golf companions. Separately, ADK is believed to have transferred approximately 27 million yen to Takahashi’s consulting firm. What kind of company is ADK Holdings, whose president was arrested? Former Dentsu employee Ryo Fujisawa: “Looking at the entire advertising industry, Dentsu has about 60% (share), Hakuhodo shares 30%, and other advertising agencies share the remaining 10%. ADK is the No. 1 advertising agency in the world.Even though it is ranked 3rd, there is too much difference between 1st and 2nd.ADK, the 3rd place, wants to go its own way. We want to get ads that Dentsu and Hakuhodo don’t deal with.” ADK Holdings, which has particular strengths in anime content. I will talk about the background that a company that promotes its own route became involved in the huge content of the Olympics. Former Dentsu employee, Ryo Fujisawa: “The structure of the industry makes ADK extremely difficult. When I was at Dentsu, I was forced to fight in a difficult environment. ADK must have had the desire to get involved in that business, and the fact that Takahashi made good use of that feeling to approach ADK is a sign of the industry. Structurally, I imagine it could easily happen.” ADK Holdings issued a statement following the arrest of the president and others. ADK Holdings: “It is truly regrettable that this situation has arisen, and we deeply apologize for the great inconvenience and concern that we have caused to all concerned. Since we are only aware of the facts and the necessary investigations are still ongoing, we will refrain from disclosing the details. Takahashi has been arrested for the fourth time in a series of incidents, but he has denied all routes. The special investigation department is expected to proceed with the investigation to prove the bribery nature of the money passed to Takahashi.
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