At the Tokyo Olympics, the judo world was thrilled with nine gold medals, the most in history. On the other hand, there is no stopping the decline in the competitive population. In such a critical situation, Yasuo Inoue stood up as the head of the Branding Strategy Special Promotion Committee. We closely followed the efforts of “Chairman Inoue Branding Committee” who continues to convey the appeal of judo to the world through various measures.[Sports for everyone]Based on the concept of “connecting like-minded people through sports,” athletes will serve as MCs to convey sports “closer,” “easy-to-understand,” and “deeper”. A new sports news program that connects sports and everyone. Based on live broadcasting, various sports information such as baseball, soccer, Olympic events, and overseas events are OA by breaking news. In addition, a sports documentary corner will be broadcast every Saturday. The evolution of “Human Watcher”, which has been broadcast over 300 times, will approach the challenges of athletes and people involved in sports. In addition, every Sunday, we plan to broadcast a new project that will introduce athlete newscasters to the field coverage and dig deeper into the most talked about events in the sports world today. It is a dissemination-type sports information program that adds a unique perspective to breaking news.
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