Corruption and collusion incident at the Tokyo Olympics: History of JOC commercialism and autonomy from Dentsu

We will examine the vulnerabilities of Japan’s sports world behind the corruption and collusion incidents at the Tokyo Olympics. The first half examines the progress of Japan’s Olympic Committee from an economic perspective, as a historical background. This is the current situation where we have no choice but to rely on national subsidies, and the process of regret and economic autonomy due to the absence of Japan in the Moscow Olympics. The second half will discuss the rise of Dentsu with the establishment of Olympic marketing and autonomy from Dentsu, and the two figures that represent this, Takahashi Osamu and Mori Yoshiro.
[動画目次]
00:00 The progress of Japan’s Olympic Committee 06:37 The independence of Japan’s Olympic Committee 08:22 The rise of Dentsu 12:28 The idol of Takahashi Osamu 13:30 Mori Yoshiro’s appearance 14:41 The vulnerability of the Japanese sports world that lacks autonomy #Olympic Cartel